A while back I was commissioned to create the new tour poster and flyer for Petra Berger’s new/upcoming tour: Touched by Streisand. The artwork I made was so well received that they decided to use it for the new album as well. These are the flyer, poster and album designs I made.
Petra Berger is a renowned artist from the Netherlands and well known in the opera/musical genre. According to her biography her vocal capacities are often compared to those of Andrea Bocelli and Céline Dion. With this new album her discography houses a total of 5 albums. Prior to the release of her new album she held a live concert on national TV (Nederland 2).
Designing this artwork was excitingly challenging in a couple of ways. First and foremost being the actual music and genre, which was new territory for me. Another being the initial photograph I had to work with; a close-up of Petra in which parts of her head and hair were cut off at 3 of the 4 sides. I did however have total creative freedom because it started out as a pitch, which allowed me to come up with this result. While working on the artwork I focused on two terms of which I was told were key factors for the music of Petra Berger and her tour, namely: romance and dreamy.
When I started working on the album design I received an amazing set of photographs made by Otto van den Toorn, which were great to work with. So the album design was less challenging than the initial artwork for the flyers/posters (and the front of the album).
It was an absolutely interesting project to work on. Knowing that these posters and flyers will be hung and posted all over the Netherlands is quite awesome as well. I was mostly baffled by the A0 sized version of this poster, it was the first time I physically held a print I created on such a huge size. Considering that this project started out as a pitch; it really went beyond my expectations when they told me they wanted to use the artwork for the CD design as well.
For more about Petra Berger, her tour and her album you can visit the official website: www.petraberger.nl
Nederlands